NCAA's Leadership Failure in Governing the Commercialization of College Sports
Coaching Tip
AUGUST 21, 2011
The NCAA's core purpose is to: govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate intercollegiate athletics into higher education so that the educational experience of the student-athlete is paramount. Yet, the commercial success of college football and basketball is more than the National Collegiate Athletic Association (NCAA) can effectively govern.
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