Are You Really Connecting With Your Customers?
Eric Jacobson
JANUARY 11, 2012
Here are some key questions to ask yourself about how to connect with your customers in today's digital age: Are we making it easy for customers to find us in their digital lives? Do we offer services and content to customers on their schedule, not ours? Do our Web services run well on any browser, smartphone, or digital interface? Can our customers use their phones and mobile devices to find us, learn about us and pay us?
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