Eric Jacobson
FEBRUARY 1, 2011
When you start reading Mark Thompson’s and Brian Tracy’s latest book called, Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the seven keys for how to achieve business success : 1.
Eric Jacobson
FEBRUARY 22, 2011
Here are some ways to sharpen your listening skills to help you derive the fullest meaning from what is being communicated: Listen for potential Listen for what's not said Listen for inconsistency Identify nonverbal signals Listen for perspective Listen for energy Listen for themes and threads Listen for what's behind the words Listen through the silence Listen for positive change Acknowledge you're listening Know when to interrupt The last tip, about interrupting, kind of surprised me when I re
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Eric Jacobson
FEBRUARY 17, 2011
If you don't want to get your speech off to a bad start, the communications experts at Speechworks suggest you: Don't apologize (particularly about your anxiety or lack of preparation. Apologies put your audience on the defensive. Don't start by telling a joke (which may not be all that funny, or is irrelevant, or that may even be offensive to someone in your audience).
Eric Jacobson
FEBRUARY 3, 2011
Author and consultant Leigh Branham says the good news is that the most effective things a leader can do don’t cost money; they just cost time and effort. Branham says a leader should: 1. Make the commitment to create a great place to work. 2. Inspire employee confidence in decisions and clear business direction. 3. Work to build trust based on honesty and integrity. 4.
Eric Jacobson
FEBRUARY 8, 2011
United 's Vice President for HR-Employee Relations, Donna Towle, says that if co-workers relate to one another within a company culture that fosters: Trust Pride Camaraderie.then great customer service falls into place. Equally important for United is listening to its frontline employees. Towle, in an interview featured in the airline's in-flight magazine, says there can't be a disconnect between management and the frontlines.
Eric Jacobson
FEBRUARY 6, 2011
As you watch Super Bowl XLV today, watch particularly for how advertisers integrate their social media with their TV commercials. Mixing traditional media with new media will be unprecedented this year. One reason is that nearly two-thirds of 18- to 34-year-olds planning to watch the Super Bowl have smartphones and intend to use them while watching the game , according to Lightspeed Research.
Eric Jacobson
FEBRUARY 24, 2011
Here are some key questions to ask yourself about how to connect with your customers in today's digital age: Are we making it easy for customers to find us in their digital lives? Do we offer services and content to customers on their schedule, not ours? Do our Web services run well on any browser, smartphone, or digital interface? Can our customers use their phones and mobile devices to find us, learn about us and pay us?
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