Eric Jacobson

MARCH 4, 2011

If you are struggling with how best to connect with your customers online whether it's via a company Blog or your website, consider these five approaches from the best-selling book, The Network Is Your Customer , by David L. Rogers: Try Branding, Not Selling -- Offer a story, entertainment, or a compelling idea that you can link convincingly to your brand, rather than trying to sell products or services directly.

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Rogers Audience Content Brand 56

Eric Jacobson

MARCH 2, 2011

It's tempting to not write job descriptions, especially if you own a small business or lead a small team of employees. But, don't fall into that trap. Whether you have one or many employees, be sure each has a current and accurate job description. A job description is a written document that should include the : employee's duties responsibilities outcomes needed from that position required qualifications reporting relationship And, if you have job descriptions but they are poorly written or out-

Human Resources 56

Human Resources Document Report Resources 56

Eric Jacobson

FEBRUARY 28, 2011

Even though the business environment is improving for some companies, don't close the book on the recent recession until you've set a game plan for how you will lead your business between now and the next recession. And, for how you will lead during the next recession. Write down the lessons you learned over the past couple years and determine how you'll apply each going forward.

How To 56

How To Crisis Advice Review 56