How To Increase Customer Loyalty: Act Quickly
Eric Jacobson
APRIL 2, 2011
A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. That is what author Mark Thompson and Brian Tracy proclaim, and I agree with them. They also say in their book, Now.Build A Great Business! , that: a slow response to a customer complaint triggers fear and anger.
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