How To Create An Effective Company Blog
Eric Jacobson
FEBRUARY 23, 2012
If you lead a business and aren’t among the many companies using a blog for marketing purposes, your business likely will within the next year. Awhile back, Emarketer estimated that the proportion of all U.S. companies that will use dedicated blogs as a marketing channel will reach 43% this year. Businesses using blogs for communications, lead generation, customer service and branding primarily do so for these reasons : • corporate control of the tool • its integration with company web propertie
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