Fri.Jul 01, 2011

First Friday Book Synopsis

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Voice of Experience: Yolande Piazza (Citi)

First Friday Book Synopsis

Here is an excerpt from a profile of Yolande Piazza (Managing Director, Global Consumer Technology, Citi) written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter, share experiences, and plan networking, your [.].

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The Prime Solution: A book review by Bob Morris

First Friday Book Synopsis

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale Jeff Thull Kaplan Publishing (2005) Many of the same core concepts in this book were previously discussed in Thull’s Mastering the Complex Sale: How to Compete and Win When the Stakes are High! However, what we have here is a much [.].

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Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently to women?

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Thinking INSIDE the Box

First Friday Book Synopsis

Photo credit: Genelet via flickr used under a creative Commons License. Here is a recent blog post by Sam Carpenter, author of Work the System: The Simple Mechanics of Making More and Working Less. To check out the wealth of resources he offers, please click here. * * * I am not one to challenge [.].

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The McKinsey Quarterly’s Top Ten: Second Quarter 2011

First Friday Book Synopsis

In case you missed them, see which articles have been most popular with The McKinsey Quarterly‘s readers in the second quarter of this year. Here are the first five. To learn which articles ranked #6-10 and read any/all of the ten articles, please click here. * * * 1. STRATEGY Sparking creativity in teams: [.].

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PrimeTime Women: A book review by Bob Morris

First Friday Book Synopsis

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity&# Those who have already read Marti Barletta’s Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard [.].

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