Tue.Aug 16, 2011

First Friday Book Synopsis

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Reinventing the Wheel: A book review by Bob Morris

First Friday Book Synopsis

Reinventing the Wheel: The Science of Creating Lifetime Customers Chris Zane Ben Bella Books (2011) How to establish and then sustain long-term (if not lifetime) customer relationships What we have in this book is a personal account by the founder and CEO of Zane’s Cycles. It began when Chris Zane was 12 and repairing bikes [.].

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Rediscovering Steinbeck at the Mayeux Family Reunion

First Friday Book Synopsis

I just got back from our now annual family reunion in Natchitoches, Louisiana. We talked, and ate, and talked, and ate… You know the routine. I ate gator, and shrimp, and brisket, and home-made ice cream (Yes, I went back for seconds thirds fourths. I ate at least one full week’s worth of calories in [.].

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