Reinventing the Wheel: A book review by Bob Morris
First Friday Book Synopsis
AUGUST 16, 2011
Reinventing the Wheel: The Science of Creating Lifetime Customers Chris Zane Ben Bella Books (2011) How to establish and then sustain long-term (if not lifetime) customer relationships What we have in this book is a personal account by the founder and CEO of Zane’s Cycles. It began when Chris Zane was 12 and repairing bikes [.].
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