Wed.Sep 28, 2011

First Friday Book Synopsis

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This + That + Also This – Success Requires Not 1 Thing, But Many Things

First Friday Book Synopsis

It is a very competitive world out there. Your job may be in jeopardy, because someone else wants your job, and is preparing right now to do your job better than you can do it. Especially if it a good job. (Those are increasingly scarce, it seems). So, you have to always keep getting [.].

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Zag: A book review by Bob Morris

First Friday Book Synopsis

Zag: The Number One Strategy of High-Performance Brands Marty Neumeier Peachpit Press (2006) How to “zag” when everyone else “zigs” In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and customer experience, noting that brand-building isn’t a series of isolated activities; rather, it is a [.].

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The McKinsey Quarterly: Top Ten Articles for Third Quarter, 2011

First Friday Book Synopsis

Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by its readers. In case you missed them, you can now check them out and join the conversation. Here are brief descriptions [.].

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Mariano’s Mellow, Even at a Milestone

First Friday Book Synopsis

Here is an excerpt from a recent article written by Jason Gay for the Wall Street Journal. It it, Gay shares his thoughts about one of the greatest baseball players ever…who also happens to be one of the most humble superstars ever: Mariano Rivera, the “closer” for the New York Yankees. He recently became the [.].

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Voice of Experience: Natalie Horton (Deutsche Bank)

First Friday Book Synopsis

Here is an excerpt from a profile of Natalie Horton (Head of Synthetic Equity Trading for North America, Deutsche Bank) written by Melissa J. Anderson (New York City) for The Glass Hammer, an online community designed for women executives in financial services, law and business. “Visit us daily to discover issues that matter, share experiences, [.].

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