Manifestos ignite people into action. The best manifestos are so emotionally charged that their catalytic influence can endure for centuries. The Ten Commandments and the Declaration of Independence are good examples. Today, MLK’s  I Have a Dream is arguably the most inspiring manifesto of the 20 th Century. Apple is a very good example. MORE >>

There's not a Brand Manager that doesn't want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. For example, if 35% of MORE >>

Last week I slammed Kellogg’s for maligning the good reputation of their Special K brand. Special K has always stood for a nutritious breakfast. This This brand name is now on a new flatbread sandwich of egg, cheese and sausage that contains fewer calories than fast food restaurant versions. The The entry isn’t my idea of a nutritious breakfast. MORE >>

'Every day we see or read about superb acts of leadership. With the exception of tampered product recalls, oil spills, or factory explosions, these types of trials never face the captains of industry. Am I implying that leading a business enterprise is easy? Not in the least. years, down from 10.0 years in 2000. Blaming shareholders is a cop-out. MORE >>

Now that we are in the New Year, you can expect to see 2011 rankings by major periodicals on a variety of measures from most valuable global brands to the most innovative companies. My My ranking of the “Best Brand Names”  has no time constraint. If fact, every quantitative measurement has been removed. That is the brand name acid test. Wrangler. MORE >>