What Makes ABSOLUT, Absolute? | In the CEO Afterlife
In the CEO Afterlife
JULY 24, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. What Makes ABSOLUT, Absolute? by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd
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