Lateral Mind Games
In the CEO Afterlife
DECEMBER 19, 2011
I was cleaning out some files the other day and came across a brain twister. I suspect the puzzle came from the Edward de Bono lateral thinking seminar I attended some 30 years ago. It must have made an impact on me because not only did I save it, I also used it as a warm-up exercise at a couple of out-of-the box, new product brainstorm sessions. The best way to approach any brain twister is to free the mind and allow it to function “laterally” rather than vertically or logically.
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