In the CEO Afterlife

APRIL 17, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Genius behind Toblerone. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Everyone likes to hear a ‘tale out of school’ or a bit of ‘inside information’. Here’s a rather fascinating little anecdote about a very famous global brand, Toblerone. Known for its distinctive packaging, triangular shape and honey-nougat-almond chocolate recipe, Toblerone has been around for over a hundred years.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

APRIL 10, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Pursuing Entrepreneurial Companies: Grad Advice. by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Last week I posted my view on entrepreneurship within the corporation. Bottom line? With the exception of a few new-age notables, university graduates are not going to find entrepreneurial thinking within giant enterprises.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

APRIL 4, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Entrepreneurial Corporation: Oxymoron? by John • April 4, 2011 • Leadership , Strategy • 0 Comments. Recently, a business professor friend invited me to address a luncheon of university students enrolled in his class on entrepreneurship. “Your students would be better-served by a social media whiz-kid half my age,” I told him.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

APRIL 14, 2011

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Insider Insight on Price Fixing. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries.

Price 100

Price CEO Brand Discount 100