In the CEO Afterlife
MAY 23, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. In my day, I started with strategy. If a slogan did not communicate the brand’s strategic intent, it was a non-starter.
In the CEO Afterlife
MAY 1, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Do Vulture Cultures still prevail in Business? by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. Vulture Culture, Alan Parson’s musical composition told the story of a person’s struggle for money, fame and power. Take a moment to read his lyrics of 1984.
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In the CEO Afterlife
MAY 16, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Tough-Minded Ways to Innovate. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. One of my best mentors during my CEO years was my monthly Harvard Business Review. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic.
In the CEO Afterlife
MAY 30, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. When to Give Up Your Pride. by John • May 30, 2011 • Human Resources , Life • 1 Comment. One of my favorite ‘inspirational’ books is The Art of Possibility by Rosamund and Benjamin Zander. Though I read it 10 years ago, one passage still stands out in my mind. Ben, the conductor of the Boston Philharmonic, had been teaching a master class at a festival in Newcastle, filmed by the BBC.
In the CEO Afterlife
MAY 9, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. One Young Doctor gives Prostate Cancer the Finger – by David Bell, Guest Blogger. by John • May 10, 2011 • Life , Marketing • 1 Comment. Before I can share the tale of Dr. Riley Senft’s cross-Canada run for cancer, you need to know what it took to get there. The eldest of 3 children, Riley grew up a high energy ADD kid, challenged by permanent hearing loss in one ear.
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