June, 2011

In the CEO Afterlife

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Why Mission Statements Suck | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Why Mission Statements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. I’m not arguing against a clear definition of where a company is going and what sets it apart. My beef is with the way the particular corporation’s guiding principle is expressed; it is generally verbose, convoluted and incapable of resonating with employees or inspiring them.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Tragic Fall from Specialist to Generalist: Starbucks, the Latest Victim. by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy.

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Should the Strategic Plan Rest in Peace? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Should the Strategic Plan Rest in Peace? by John • June 27, 2011 • Leadership , Strategy • 4 Comments. At one time, business executives believed that strategic planning was the answer to all of their problems. The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competenc

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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. This week I turn 65. I can’t believe it. Half a century has passed since I was in high school; it feels like a decade ago. In my mind the images of the ‘60s are still vivid – the assassination of a President, a man walking on the moon, a war in southeast Asia, the civil rights movement, a b

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