November, 2011

In the CEO Afterlife

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Homeless, Not Helpless: Entrepreneurship in Unlikely Places. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do. Some might say these lost souls don’t have an enterprising bone in their bodies; if they did, they wouldn’t be homeless.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The “M” Word: A Company’s Most Underrated Intangible. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. The dictionary describes “momentum” as a strength or force that keeps growing. Gamblers in the rush of a hot-streak believe in the force.

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What Ever Happened to the Pepsi Generation? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. What Ever Happened to the Pepsi Generation? by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. But it wasn’t until the 1980’s that “The Choice of a New Generation” struck 14-24 year olds like a social tsunami.

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This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. This Bud’s Not for Me. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Recently I bought a case of Budweiser with the new can design. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer.

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The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Not found. No results were found for your request. John Bell. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Branding. Human Resources. Leadership. Life.

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Is this the Flag from Riches to Rags? | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Does this Flag represent Riches to Rags? by John • November 27, 2011 • Leadership , Life • 2 Comments. I’m a Canadian on assignment in California. Last Thursday I had the pleasure of joining a group of 12 for American Thanksgiving. Thanksgiving is a much bigger deal down here than it is above the 49 th parallel.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places

In the CEO Afterlife

I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do. Some might say these lost souls don’t have an enterprising bone in their bodies; if they did, they wouldn’t be homeless. I understand why people come to this conclusion; when they see the homeless, they see them sedentary – lingering in the streets, slouched on park benches, lying under blankets in alleys or crouched against buildings with cups in outstretched hands.