Why Mission Statements Suck | In the CEO Afterlife
In the CEO Afterlife
JUNE 13, 2011
In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Why Mission Statements Suck. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. I’m not arguing against a clear definition of where a company is going and what sets it apart. My beef is with the way the particular corporation’s guiding principle is expressed; it is generally verbose, convoluted and incapable of resonating with employees or inspiring them.
209 
Let's personalize your content