Sat.Feb 25, 2012 - Fri.Mar 02, 2012

In the CEO Afterlife

article thumbnail

10 Ways to Slay Goliath

In the CEO Afterlife

My business career is characterized with a bunch of David versus Goliath encounters. As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. When I joined Jacobs Suchard (then Nabob Foods) in 1977, I found myself up against the muscle of Kraft and Nestle. Wherever I went, the major competitor was 20 times larger.