In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. With forty years in the saddle, hundreds of dusty trails and a few fistfights along the way, I have an oasis of management insight in which to draw. More than 60 blogs later, I remain of the view that the vast majority of the strategic tenets that guided me as a CMO and CEO remain valid today.

Reis 240

Reis Brand Apparel Energy 240

In the CEO Afterlife

MARCH 28, 2012

During my tenure as a CEO, my Board of Directors never challenged me with questions pertaining to the corporate culture. I wasn’t surprised in the least. Jacobs Suchard directors expected me to run the company as an entrepreneurial enterprise, and as long the numbers were coming in, they assumed I was doing just that. Like most Boards, they were more interested in hearing about profit, financial ratios, efficiencies, headcounts, labor climate and strategic initiatives.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131