2011

In the CEO Afterlife

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Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. The sudden, unexpected and potentially catastrophic event that threatens a business is a CEO’s greatest challenge. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny.

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Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Business Proverbs and BS. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. When I searched online for content on business proverb lies and mistruths I was amazed by the digital library’s breadth and depth. The myths apply to business in general, as well as specific industries, start-ups and the new economy.

CEO 256
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress.

Brand 253
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The Essence of Strategy | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. Maybe it’s because I grew up playing chess; maybe it’s because I can be stubborn. Luckily, good strategists are also stubborn.

Strategy 250
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The Paradox of Two Guitar Companies

In the CEO Afterlife

They are global, they are successful and they have become the quintessential icons of pop music. Since the birth of rock ‘n roll sixty years ago, the esteemed products of Fender Musical Instruments and the Gibson Guitar Corporation continue to dominate a market enthralled by rock music and rock personalities. From wannabe pickers to professionals, Gibson and Fender are as close to transcendental as a brand can be.

Company 248
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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. Homeless, Not Helpless: Entrepreneurship in Unlikely Places. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. I suspect few do. Some might say these lost souls don’t have an enterprising bone in their bodies; if they did, they wouldn’t be homeless.

Brand 245
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. Main menu Home. Leadership. Branding. Life. The “M” Word: A Company’s Most Underrated Intangible. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. The dictionary describes “momentum” as a strength or force that keeps growing. Gamblers in the rush of a hot-streak believe in the force.

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