Know your market
Lead on Purpose
FEBRUARY 11, 2012
If you are growing your company, or are thinking about starting a company — in any industry — you need to understand your market; you need product management. If you desire to improve your company’s success, you need product management. Whether your product is a product, services, solution or other type of offering, you need product management. Whether you call it ‘product management’ or use some other name, you need the discipline to of understanding your market instilled in the company.
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