Lean startup, lean company
Lead on Purpose
DECEMBER 12, 2011
“I explained the theory of the Lean Startup, repeating my definition: an organization designed to create new products and services under conditions of extreme uncertainty.” This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. As the title indicates, the book’s content is geared towards people starting new businesses.
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