The Four Hallmarks of Bad Strategy
Leading Blog
SEPTEMBER 21, 2011
Strategy expert and author of Good Strategy, Bad Strategy , Richard Rumelt says that bad strategy “grows out of specific misconceptions and leadership dysfunctions.” In short it is goals and not action. “It assumes that goals are all you need. It puts forward strategic objectives that are incoherent and, sometimes, totally impracticable. It uses high-sounding words and phrases to hide these failings.
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