Grow: Taking Your Purpose to the Next Level
Leading Blog
FEBRUARY 10, 2012
Jim Stengel, former global marketing officer for Procter & Gamble, believes that businesses must rethink their purpose to achieve far better results. But not just the most apparent purpose, but a higher order ideal or purpose. For example, Johnnie Walker exists to make great whiskey, but its higher order ideal is to celebrate journeys of progress and success.
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