Precautionary Principle: Profiting With Care
Leading in Context
FEBRUARY 29, 2012
What is the Precautionary Principle? Simply stated, the Precautionary Principle asks us to err on the side of caution. Following the Precautionary Principle as business leaders, for example, we would avoid using product ingredients that may be harmful in addition to avoiding those that we know are harmful. We would do more than simply follow the law - we would make the decision that would be in the best long-term interests of our customers and other stakeholders.
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