Best Practice: Stories to Encourage Good, Avoid Evil
Michael Lee Stallard
DECEMBER 5, 2011
Click here to view the embedded video. In the workshops we teach, we use stories of great leaders in business, government, the social sector and sports who inspired people to do what’s right. This is a best practice to strengthen the positive effects of an organization’s identity (i.e. mission, values and reputation). Check out this outstanding TED video of Stanford psychology professor Philip Zimbardo speaking on the topic of how culture encourages or discourages evil.
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