Sat.Mar 26, 2011 - Fri.Apr 01, 2011

Mills Scofield

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What Area of Innovation is the Hardest?

Mills Scofield

There are many areas in which to innovate. Everyone thinks of products and services first. But, you can innovate processes, procedures, your supply chain…how you define ‘work’! No area of innovation is ‘easy’, but some seem harder than others. Maybe this is because some require more courage than we’re used to harnessing.

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Turning Inn-Oi-Vey-Tion into Innovation

Mills Scofield

My friend and marketing/branding guru, Brian Sooy, send me a message saying that what I really do is "Inn-Oi-Vey-Tion." I laughed hysterically - and then realized he's right! Let's face it - innovation is hard - it can be fun, but it's also hard. It takes courage, hard work, fun, creative thin [.].