Wed.Aug 17, 2011

Strategy Driven

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The Professional: Seven New Rules

Strategy Driven

The term ‘professional’ comes from the Latin word ‘professio,’ which literally means to take an oath or a vow. Those who took the oath may have been entering a religious order or pledging allegiance to a political organization, but in every case, they promised to abide by a certain code of conduct and to build affective regard for the group to which they now belonged.