The Shortest Path to Higher Revenue
Strategy Driven
AUGUST 24, 2011
The fastest way to find out what your next customer wants to buy, and how they want to buy it, is to ask your previous customers what they were looking for and how they went about buying it from you. In other words, if you want to increase your revenue, reverse-engineer your successful sales. Roadmap to Revenue : How to Sell the Way Your Customers Want to Buy by Kristin Zhivago.
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