The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company
Strategy Driven
FEBRUARY 3, 2012
Evolution of Corporate Communications Activity. In many professions, the idea of full-scope, sophisticated positioning has been foreign up until now. Business development has occurred primarily by accident or through market demand. Because of economic realities and the increased numbers of firms providing comparable services, the notion of business development is now a necessity, rather than a luxury.
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