Competing on Service: Eleven Ways to Beat the Competition by ‘Hugging’ Your Customers
Strategy Driven
OCTOBER 21, 2011
The U.S. economy is still in a deep funk, and for many small business owners that means business isn’t exactly booming. Forced to do more with much less, the small businesses that have managed to survive and even thrive during these tough times have recognized one important factor: You can’t always compete on price, but you can compete on service. And the best thing about great customer service is that providing it doesn’t cost you an extra penny.
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