StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance
Strategy Driven
MARCH 24, 2011
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive n
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