Strategy Driven

MARCH 29, 2011

Harassment litigation represents a catastrophic failure of an organization’s diversity and inclusion program. In these circumstances, the organization not only fell short of excellent performance but realized such aberrant behavior as to be non-compliant with applicable laws. Such occurrences not only represent large one-time costs associated with reduced productivity, heightened distraction, and elevated attrition.

Diversity 50

Diversity Attrition Sample Newsletter 50

Strategy Driven

MARCH 27, 2011

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. by Adobe. Learn how to take full ownership of customer experience management. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

Marketing 50

Marketing Organization Resources Marketing Strategy 50

Strategy Driven

MARCH 26, 2011

“Why not go out on a limb? Isn’t that where the fruit is?&#. Frank Scully (1892 – 1964). Author. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2011 by StrategyDriven, Inc. This content is intended for personal and non-commercial use only.

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Newsletter Leadership Content Article 50

Strategy Driven

MARCH 31, 2011

This essay uses grammar as an analogy for looking new ways at how business is conducted. Strategy development requires the mining the gold within any organization and seeking new outcomes via creative applications of ideas. Times of crisis and economic downturn get people thinking differently about the conduct of business. Organizations say that they need to re-evaluate and get back to basics, that nothing is guaranteed.

Transportation 70

Transportation Consultative Film Strategic Planning 70

Strategy Driven

MARCH 28, 2011

Even if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to work in a place where people care about customers and each other, are fully engaged, take pride in their work, and feel the obligation to continually impr

Environment 70

Environment Covey Airlines Mission Statement 70

Strategy Driven

MARCH 30, 2011

Our understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. It can’t be solved by lowering prices until customers’ purchases improve factory utilization rates.

Price 50

Price Strategy Discount Levitt 50