2012

Strategy Driven

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The Big Picture of Business – Tribute to Dick Clark

Strategy Driven

First-ever article on Dick Clark, as a business case study. Motivating pop culture piece designed to foster better, more successful companies. The passing of Dick Clark brought about widespread nostalgia and cultural interaction in our culture. Those of us who have known and worked with him will never forget his humor, his sense of fairness, his encouraging ways, the optimistic disposition, the gut instinct and the lasting impacts that he made on our later successes.

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Complimentary Resource – Get the Right People: 9 Questions for Getting the Best Hires

Strategy Driven

Get the Right People : 9 Questions for Getting the Best Hires. by SuccessFactors. When it comes to hiring, it’s all about quality, not quantity. Are you getting the best? The most important decision a company makes about employees is whether to hire them. Whether a company succeeds or fails ultimately depends on whether it hired the right people to effectively execute its strategies.

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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

Some business leaders aggressively pursue every sale believing them to be the ultimate key to corporate success. Sales, however, represent far more than just dollars and cents. In fact, the revenue generated through a sale is just the beginning of the overall financial impact on the business. Sales say a lot about a company and profoundly impact its culture, reputation, and goals achievement.

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Leadership Inspirations – Achieving Failure While on the Brink of Success

Strategy Driven

“On the plains of hesitation bleach the bones of countless millions who on the dawn of victory paused to rest and while resting died.” Author Unknown. FREE StrategyDriven Trial Membership. Start your FREE trial membership * and receive: FULL ACCESS to StrategyDriven’s premium content for 14 days. FREE COPY of a StrategyDriven Expert Contributor book †.

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How have you progressed since the third grade?

Strategy Driven

“What I did on my summer vacation.”. Every one of you have given a speech, or written a paragraph or essay about what you did on your summer vacation while you were in grade school. You wrote about the lake, the mountains, or the week at the beach. Or you gave a speech and your opening line was, “What I did on my summer vacation.” And you held your own hands and nervously performed in front of your peers.

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Measuring the ROI of social media? There’s a laugh, and a joke.

Strategy Driven

I got an (unsolicited) email offering a webinar to teach me about how to measure, and the importance of measuring, the ROI of social media. TOTAL JOKE. And a bad one at that. Social media, business social media, is running wild – with or without you. Your customers and prospective customers are posting on Facebook whether you have the balls to have presence there or not.

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Creating Customer Focused Teams, Part 2

Strategy Driven

Customer Focus, Feedback and Service Strategy. To create customer-focused teams, employees must understand that they win when the customers win; there is more to this positioning than meets the eye. The customer win has to be defined so that the company also wins. If you ask customers what they want they will tell you I want the service and product for nothing.

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