How To Create The Story Behind Your Organization’s Purpose
Tanveer Naseer
FEBRUARY 10, 2012
When it comes to communicating the vision or goals you have for your organization, few vehicles serve to deliver your message as effectively as the art of storytelling. In fact, some of the most respected leaders have relied on storytelling to not only communicate their vision, but to encourage their employees to embrace the changes being put forth by their organization’s leadership.
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