Is Your Brand Cohesive or Confusing?
Women on Business
FEBRUARY 2, 2012
Your brand is the visual representation of you and your business. It includes your logo, the design of your website, your letterhead, your business cards, the fonts and colors you use, your tagline, the name of your business… and any other pieces that go into the image of your business. This image is the FIRST thing that people will see of you and your business when they come across you online, so your brand needs to be an accurate representation of what you’re all about.
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