Sat.Feb 19, 2011 - Fri.Feb 25, 2011

Women on Business

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Are you scaring off potential talent?

Women on Business

In this economy it’s easy to assume that all applicants are lucky to get interviewed, but when you carry that attitude into the hiring process it becomes a lightning rod for the talent you are trying to attract. There are certain fields where this is an exception, I can think of technical fields and the [.

Process 201
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Leadership Tactics: New Meaning of FEMA

Women on Business

The title of my almost finished book about women and leadership keeps changing, while I continue to search for essential concepts about partnering with our male colleagues in new and highly productive ways. A recent thought about a merger of the feminine and masculine aspects of our natures made me chuckle. Looking at a synthesis of female-male leadership qualities, I started to call it “FEMA”.

Tactics 184
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What Holds Middle Managers Back from Leadership?

Women on Business

A couple of weeks ago, I had the opportunity to speak at Harvard Business School’s Dynamic Women in Business Conference. Our panel discussion was titled, Working in Heels: Women in the Workplace today, and the focus of the discussion was the internal barriers and external barriers that women hold women back from advancing their careers [.

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Increasing Market Profile With Women’s Initiatives

Women on Business

Due to the challenging economy and increased focus on revenue generation and business growth the timing is right for women’s leadership initiatives to be a catalyst for increasing the organizational market visibility.

Marketing 172
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Why Nobody Reads Your Brochure (or any other marketing materials)

Women on Business

I’ve been trying for years to determine why some marketing, in general, is simply not effective. In fact, sometimes marketing has the exact opposite effect than what is desired. Case in point – the company brochure. Some firms work for hours, days, and months to create the perfect brochure with the best writing and layout. Yet later they discover that they could have inserted a swear word inside without a single person noticing (I still don’t recommend trying such a thing though…just to be

Marketing 167