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The Idealistic Realistic: What Really Helped Elevate Campbell Soup Company

Harvard Business Review

When I stepped in to run the Campbell Soup Company in 2001, the environment at Campbell was hugely challenging. These were dark days for the company, yet I could see a world of possibility and potential very clearly. Over the years most of the companies that supported Camden's tax base have moved out, they've abandoned ship.

Company 14
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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

For a retailer, it’s extremely useful to know whether a customer will be back or has abandoned you for good. But as the amount of data that retailers are able to collect grows and the predictive models keep improving, the models will inevitably become markedly better at predicting customer behavior than simple rules.

Simon 11
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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

For a retailer, it’s extremely useful to know whether a customer will be back or has abandoned you for good. But as the amount of data that retailers are able to collect grows and the predictive models keep improving, the models will inevitably become markedly better at predicting customer behavior than simple rules.

Simon 8
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How Good Was Steve Jobs, Really?

Harvard Business Review

Unlike most rankings, it was based on a systematic analysis of stock-market performance among nearly 2,000 CEOs of the world's largest companies. And Apple's share performance skyrocketed between the time we compiled the data and when he stepped down on August 24, 2011. companies is around six years. His tenure had not ended.

CEO 13
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What U.S. E-Commerce Can Learn from Its Global Copycats

Harvard Business Review

Every new market I look at seems to have an Amazon-style copycat — a website that looks, functions, and sells products a lot like a well-known online retailer. E-retailers in these emerging markets are today confronting a number of fundamental issues, a large one being trust. also in 2001 ) and India ( Bazee in 2004 ).

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The Peanut Butter and Jelly Approach to Growth

Harvard Business Review

For many companies, a shrinking middle class means a shrinking top line, as their traditional consumer base migrates to the lower end of the market. Smucker Company. That's right — the outfit best known for selling peanut butter and those iconic jars of jam that haven't changed much since the company was founded in 1897.

Brand 13
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The Rising Tide Lifts One Boat Most of All

Harvard Business Review

Since these companies already effectively own their existing categories, the only way to grow is to find the rising tide to grow or create a new category. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8