Google: Too Big and Out-of-Control
Coaching Tip
MARCH 27, 2011
In 2001, Page and Brin hired their first CEO, Eric Schmidt, who had a Ph.D. Through the period of March of 2002 to March of 2011, my small executive coaching company, Signature, Inc., ("Googol" is the math term for the figure 1 followed by a hundred zeros.) has spent over $56,900 on Google AdWords advertisements.
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