3 Reasons to Kill Influencer Marketing
Harvard Business Review
SEPTEMBER 12, 2014
In fact, it goes back to research done by Katz and Lazarsfeld , two prominent sociologists, in the 1940’s and 50’s. In 2001, Jonah Peretti had an e-mail exchange with Nike that went viral on the Web. Peretti went on to co-found Huffington Post, which was sold to AOL for $315 million in 2011. Yet all is not lost.
10 
Let's personalize your content