Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. just as worldwide film sales almost immediately began to fall. At the turn of the century, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. What happened?

Film 70

Film Crisis Innovation Brand 70

Harvard Business Review

JULY 15, 2016

Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Consider Fuji Photo Film. It was so close.

Technology 8

Technology Film Gilbert Business Model 8

Harvard Business Review

JANUARY 17, 2012

2012 has not gotten off to a great start for Eastman Kodak. In the decades that followed Kodak established a dominant position in the lucrative film business, with its "you push a button, we do the rest" slogan demonstrating its commitment to making photography accessible to the masses.

Gilbert 15

Gilbert Film Incubator Business Model 15

Harvard Business Review

JANUARY 28, 2015

Amid the rubble of the dot-com bust in 2001, Michael Porter weighed in on the question of how to gauge which businesses “active on the internet,” as he put it, were real and which were destined to go the way of Pets.com when their venture funding dried up. It’s still worth a look now.

Porter 8

Porter Power Competitive Advantage Film 8