How Investors React When Companies Announce They’re Moving to a SaaS Business Model
Harvard Business Review
JANUARY 12, 2017
Adobe’s radical transformation from a product-based business model to a service-based one raised eyebrows in the industry, with many software vendors now wondering how radically they should approach the SaaS model. Make sure existing products, processes, and culture do not prohibit the SaaS model from blossoming.
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