Back before the Interwebs, part of the suspense of the Super Bowl was not knowing what Budweiser or Chevy had up their 30-second sleeves. But times have changed, and there’s generally no escaping the teasers or crowdsourcing that are now part of the language of modern advertising. Want to help name a baby Clydesdale? Or win a chance to go to space? Super Bowl XLVII already has you covered.