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How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

In the 20th century, a select group of leaders — General Motor's Alfred Sloan, HP's David Packard and Bill Hewlett, and GE's Jack Welch — set the standard for the way corporations are run. In 2003 he launched an online, interactive "values jam" involving all employees for 72 hours to determine what IBM's values should be.