In the CEO Afterlife

APRIL 13, 2012

In the renewable energy market, global investment has increased from $33 billion in 2004 to $211 billion, 7 years later. “Greed is good” is becoming “greed for good ”. Entrepreneurs invest where there is opportunity. Saving the planet is good business. The most important thing in business and life is to love what you do. Mine was marketing.

Entrepreneur 227

Entrepreneur Bureaucracy Creativity Energy 227

In the CEO Afterlife

MAY 23, 2011

We bring good things to life lasted from 1981 until 2004 with a changing of GE’s executive guard. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. Now, as far as ‘walking the talk,’ Allstate has plenty of work to do. But the slogan’s a winner.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

MARCH 18, 2015

By 2004, sales and profits were in double digit declines. Thanks to Coke’s global reach, brand power, bottling network, and single-minded focus, I’m betting on Coca-Cola sustaining this competitive advantage. Complexity had brought LEGO to its knees. Something had to be done.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100