Eric Jacobson

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New Book Loveworks Teaches How To Make Emotional Connections

Eric Jacobson

But, before Loveworks : In 2004, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, wrote Lovemarks: the future beyond brands. In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade." Newhouse School of Public Communications at Syracuse University in New York.

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