Dressing China
Harvard Business Review
AUGUST 23, 2011
Incomes are rising quickly in the world's most populous country: The percentage of the Chinese population earning between 10,000 and 24,000 renminbi a year (between US $1,200 and $3,500, in terms of 2010 exchange rates) rose from 11% in 2004 to 58% in 2010. The Chinese are also becoming more aware of fashion.
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