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How to Pull Your Company Out of a Tailspin

Harvard Business Review

By 2010 the company had become the best-performing stock in the S&P 500, worth $30 per share and earning investors a return of 29 times. When Knudstorp took over as CEO in 2004, he quickly settled on a course of action: return the company to its core. Since then its stock has more than doubled. By 1993 the company had $1.3