The Perfect Brand Slogan | In the CEO Afterlife
In the CEO Afterlife
MAY 23, 2011
by John • May 23, 2011 • Branding , Marketing • 3 Comments. You’re in good hands. Insurance companies sell ‘peace of mind’ and Allstate captured that with the line and a marvelous visual. Ironically, this slogan was not created by an ad agency but by an Allstate sales manager in 1950. May 23, 2011 at 4:50 pm.
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