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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. May 23, 2011 at 4:50 pm.

Brand 196
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Leadership is About Engagement

Kevin Eikenberry

Here is the research he cited : A 2004 Yale study found that a highly likeable sales rep will earn 40% more than an equally educated or experienced counterpart. Here’s some data to “prove&# it though. It comes from Tim Sanders and his great blog – in a post a few weeks back.

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President Reagan is Still Teaching Me About Leadership

Kevin Eikenberry

I reprise it today for three reasons. To celebrate the life of the late President Reagan on what would have been his 100th birthday.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

Brand 68
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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K., which resulted in an increase in brand awareness of 72 percent between 2004 and 2010. Social Media UY says: January 11, 2011 at 11:31 am [.]

Brand 62
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Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan

Harvard Business Review

He was impressed by Indian engineers' ability to innovate cost-effectively and quickly under severe resource constraints. Recently, in New York, we participated in a panel discussion organized by the Asia Society called " Jugaad Innovation: Reigniting American Ingenuity " (you can watch a video here ).

CEO 15
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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

Integration and Innovation Abound – According to the report, 30% of the S&P 100 companies include some oversight of diversity issues at the board level and 34% of companies include diversity measures within their compensation plans. For a full copy of the 2010 study, click here. Source U.S.